Hello! I’m a UX Designer with over 20 years of experience leading end-to-end design for analytics dashboards, websites, mobile apps, web-based applications, and software. I’m passionate about deeply understanding user needs and translating those insights into innovative technology solutions that enhance the user’s experience.

  • Highly skilled in every phase of the UX design process, from user research and requirements gathering to creating storyboards, personas, site maps, interaction design, information hierarchy, wireframes, and prototypes.

  • With a diverse background spanning various platforms and industries, I’ve developed the ability to quickly adapt and excel in new environments, requiring minimal direction to navigate and overcome challenges.

  • Able to lead projects as both a leader and collaborator, I am committed to empowering team members, fostering collaboration, and cultivating a positive, productive atmosphere.

Experience

Lead UX Designer - UC Davis Health, Rancho Cordova, CA, March 2022 - present

  • Directed the design of analytics dashboards, presentations, websites, and communication materials for the Strategy team.

  • Led user design sessions to gather business objectives, identify personas, and create initial whiteboards.

  • Developed low-fidelity and high-fidelity prototypes using Balsamiq, Figma, and Sketch for stakeholder and user validation.

  • Facilitated feedback sessions to evaluate proposed designs.

  • Established design standards, analytics templates, and presentation guidelines for the Strategy & Growth team's use.

Sr. UX Designer - Sutter Health, Mather, CA, October 2018 - February 2022

  • Spearheaded the UX and Visual Analytics Design of analytics dashboards for various organizations within the Sutter Health system.

  • Led design sessions with users to collect business and user objectives, conducting feedback sessions to assess existing designs.

  • Generated whiteboard sketches and developed low-fidelity and high-fidelity prototypes using Balsamiq, Figma, and Sketch for stakeholder and user validation, as well as for design specifications for development teams.

  • Established design standards, analytics templates, and visualization guidelines for the Sutter Health Analytics Community.

Director, Brand Experience and Digital Channels - Rabobank, NA, Roseville, CA, March 2015 – July 2018 

  • Enhanced Rabobank's digital channels and creative production, including web, online product application platform, SEO/paid search/paid display, email, direct mail, social media, ATMs, and Rabobank's intranet.

  • Led the development and deployment of all marketing and advertising campaigns across bank channels (both online and offline) such as customer/lead acquisition for specific business segments, product promotions, and customer adoption of digital channels, as well as media buying for print, TV, and Pandora for markets across California.

  • Drove the implementation of Rabobank's new brand identity across all creative, collateral, and channels. Coordinated this development and deployment with internal creative teams as well as external agencies.

  • Developed channel strategies/roadmaps as well as dashboards for quarterly reviews with executives on key KPIs such as new customers/accounts, leads, and ROI for all marketing channels

  • Managed a team budget of $1.3M and 7 direct reports, as well as vendors for all digital channels/platforms.

Web Experience Manager - Rabobank, NA, Roseville, CA, June 2012 – March 2015

  • Led the redesign of the rabobankamerica.com website including an innovative new look and feel, improved product content, lead capture, account opening, and easy access to account services for customers. 

  • Directed the design and marketing campaign for the initial release of Rabobank’s mobile banking apps.     

  • Worked across organizations to align and improve experiences with the call center and branches to help drive leads and account openings.

User Experience Strategist, HP Networking - Hewlett Packard, Roseville, CA, Aug 2011 - Jun 2012 

  • Defined the user experience strategy for the HP Networking organization, focusing on web and mobile enterprise network management applications

  • Defined customer experience strategies and requirements, aligning customer and business needs for projects

  • Led the development of new product user interfaces (UI), and established UI standards and specifications for the organization

Senior User Experience Designer, HP LaserJet/Enterprise Systems - Hewlett Packard, Roseville, CA – March 2000 – June 2012 

  • Led customer experience activities for the Core Technology Software Lab that delivered web, mobile, and cloud based enterprise print and document management applications.  

  • Defined design strategy and set customer experience requirements for the organization, drove experience improvements across products, and managed deliverables with the help of local and offshore resources. 

Program Manager/Human Factors Engineer, HP LaserJet Systems - Hewlett Packard, Roseville, CA, Apr 2005 - Mar 2008 

  • Served a dual role as Program Manager of the Jetdirect software portfolio and Human Factors Engineer

  • Program management responsibilities included gathering requirements from partners and marketing, defining feature sets and schedule, communicating status at program checkpoints, tracking program progress, and driving resolution of issues

Human Factors Engineer - Hewlett Packard, Roseville, CA, Dec 2000 - Apr 2005 

  • Managed end-to-end UX responsibilities for the Core Technology Software organization, encompassing requirements gathering, user flows, prototyping, user testing, and documentation of results for executives, as well as enhancements for development teams

Contact

916-872-5495

tgillilandfive@gmail.com

Education

Infographics and Data Visualization Certification

Parsons School of Design

Nov. 2021

Ph.D. – Cognitive Psychology/Human-Computer Interaction

Texas A&M University

May 1999

BA - Psychology

University of California - Santa Barbara

June 1994